How to Start a Fashion Blog

ou and I know how huge the fashion industry is, and there are always rooms for innovation, improvement and creative people. However, starting a fashion blog without any plan is like committing blog suicide. With so many blogs already out there, the last thing you want is to become another abandoned blog. Now, if you’ve been contemplating about a strategy, here are some tips to get you started.

1. Research your market and competitor
Well, the more you know, the better your strategy will be. Could you spot a gap in the market the audience so willing to find? Don’t be afraid to focus on a niche. The fashion industry is so huge that even a big brand can’t dominate it all, so it helps if you become a big fish in a small pond instead of the other way around.

And yes, competitors are not what you think they are. They may want the same spot on search engine rankings as you, but remember that bloggers tend to link to other information sources more often than typical web publishers. In other words, your “competitors” will become partners if you nurture relationships with them.

2. Develop your position
Don’t be afraid to be bold. Mediocre bloggers often remain average because they afraid to just chime in with their opinion and defend it. Polarize your audience. Those who are with you will do their best to defend you. Best of all, they will become loyal readers of your blog.

3. Create a plan
Many bloggers start a blog without thinking about it much. I mean, they don’t have any plan about monetization. They think if they are passionate about it, things will work well in the end. There is nothing further from the truth.

You have to take this into account if you plan to profit from your blog. Create a plan about what to blog, how you are going to get traffic, and different methods on how to monetize it. Even if you only want to establish yourself as a personal brand, make sure you have a plan on how to accomplish this.

4. Outsource the technical matters
Don’t be afraid if you are not technical. Nowadays, you can start a blog easily with WordPress. Spend a little time to learn how to do it yourself. Alternatively, hire others to set a blog up quickly.

When it comes to day to day operation, once you are familiar with a few tasks, you will know more than enough to use it to publish, edit and interact with your audience. So don’t let this stop you.

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How to Get Yourself Pictured For a Fashion Blog

It’s every fashionista’s dream to be caught on camera by a street style blogger and promptly included in the blog with comments on what made the outfit stand out and worth picturing. Most people like being in the centre of attention so this is a great way of getting your 15 seconds of fame.

There are a few things to keep in mind when it comes to getting dressed up with the aim of being noticed. The key points to remember are that bloggers are looking for people who stand out from the crowd and boast some unique features.

Confidence and Your Comfort Zone

You’re unlikely to be noticed by bloggers or, in fact, anyone if you look visibly uncomfortable in what you’re wearing. Stick to your comfort zone and don’t just blindly follow Lady Gaga-esque or other extravagant trends if it’s not something you feel at ease with. A well-dressed person with his or her head down won’t appeal to a blogger because you don’t look confident enough to be featured on a fashion blog, and don’t seem like you want to be approached by anyone.

Who Do You Want to Be Spotted By?

It’s important to determine what kind of blogger you would like to be spotted by. Some of the most famous bloggers, such as The Sartorialist, Street Peeper and Face Hunter capture looks that are designer-focused and very expensive looking, while others like Style Scout and Hoy Fashion are happy to feature the less rich but original.

Many women’s and men’s magazines now include a street style fashion page or online content on their websites. These are somewhat easier to be featured in as they are looking for more trend followers rather than setters. For magazine fashion editors it’s important to focus on how specific trends promoted by their magazine are being worn in the real world.

So, What to Wear?

It’s important to avoid the mainstream. Even if you’re wearing some of the high street’s newest trends, make sure to mix them up with some garments or accessories from past seasons or even the following season after you’ve seen what’s up and coming during fashion week. Vintage pieces are a sure-fire way of standing out as they are unique.

Your outfit should always feature a bold statement piece. A quick browse through a few popular street style fashion blogs reveals that popular choices include edgy shoes, vibrantly coloured trousers, feathered jackets and graphic T-shirts. The outfit is then styled around this statement piece, usually sticking to more neutral garments and accessories to pull together an organised look. Quirky make-up and hair aren’t always major players in street style fashion as bloggers try to reflect reality not runways.

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